Any business that wants to improve the overall quality of search results, especially those dealing with local businesses or consumers, needs to look into SEO audits. This is one of the best ways to take your company’s brand to a whole new level. SEO audit is the backbone of any SEO campaign.
What is SEO Audit?
In this article, I’ll show you how to apply the best practices to your SEO audit in just 10 minutes.
- Audit website structure and organization: Make sure the website is easy to navigate and that the URLs are structured in a logical and hierarchical manner.
- Test page load speed and mobile responsiveness – use tools like Google’s PageSpeed Insights and the Google Mobile-Friendly Test to identify issues.
- Check for broken links and 404 errors – use tools like Ahrefs or SEMrush to find and fix any broken links on the site.
- Optimize title tags and meta descriptions – make sure they accurately reflect the content of the page and contain relevant keywords.
- Check for duplicate content – use tools like Copyscape or Siteliner to identify duplicate content on the site.
- Check for keyword cannibalization – keyword cannibalization is a situation where multiple pages on a website target the same keyword or phrase. This can be a problem for search engine optimization (SEO) as it can cause confusion for search engines and dilute the authority of the website. Use SEMrush, Ahrefs or Moz to find these types of pages.
- Check for On-page SEO – Make sure the website content is well-optimized with keywords, headings, and alt tags.
- Check for backlinks – Conduct an analysis of your website’s backlink profile to identify low-quality links that could be hurting your SEO efforts.
- Check for competitor SEO – Use tools like SEMrush or Ahrefs to find out what your competitors are doing in terms of SEO and try to copy their best practices.
For an SEO audit to be useful, you need to stay organized and maintain structure.
In summary, conducting an SEO audit is an essential part of maintaining and improving a website’s visibility and performance. It is important to keep in mind that SEO is an ongoing process and regular audits are necessary to stay ahead of the competition.