Author name: Esther Akinsola

Hiya! I'm Esther, an SEO blogwriter and content marketer. I help startups and small businesses build topic clusters, implement their content strategy and create content that outranks their competition.

Developing a Startup Content Strategy: Reasons And How to

If you listen to the likes of Alex Hormozi, PBD, and Grant Cardone common words amongst these three creators are (quality, quantity, and content). Consistent quality content wins every time! They’ve scored the top spot online because they have a content strategy. A content strategy is the use of audio, visual, and/or written content to …

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Content Writing Vs Copywriting

If you’ve been wondering what gives your business the visibility it deserves, that would be content creation. Content creation encompasses various types of writing which include content writing and Copywriting.  Copywriting and content writing are used interchangeably however, they serve different purposes in content marketing and advertising. To know which you should invest in; clarify …

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Content marketing strategies

Content Marketing Strategies for Startups to Master in 2023

No doubt, startups play a crucial role in economic development from the provision of jobs to the alleviation of poverty. Startups are prone to success and most likely failure.  As 1 in every 10 startups fail after the first year. Like every successful business startups need techniques to stay relevant in their audience’s mind. With …

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5 Interesting Facts About Content Writing

Content writing is the rave these days and engagement is the lifeblood of successful businesses. Content writing is about writing and creating content that conveys ideas and valuable information to a specific audience for marketing purposes. It is a form of digital marketing. The result generated from content marketing is similar to “dollar for dimes” …

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How to Find and Hire the Best Writers in 2023

Introduction As a business owner or individual, you want to stand out among your competitors, expand your online presence and build trust with your customers. However, you cannot achieve all these without leveraging the power of content creation. Whether you like it or not, businesses require a steady stream of high-quality content these days. This …

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Startup internships: 7 Benefits of Hiring a Content Intern (FAQ&REVIEWS)

Introduction For startups, internship is how they leverage skills and grow with individuals who are willing to at agreed conditions. It is a common assumption that only bootstrapped entrepreneurs look for interns, while that may be true to an extent, big companies like Toyota, Google, and Tesla also hire them. Internship to the individual is …

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