Author name: Esther Akinsola

Hiya! I'm Esther, an SEO blogwriter and content marketer. I help startups and small businesses build topic clusters, implement their content strategy and create content that outranks their competition.

freelance

The Challenges of Freelancing as a SaaS Writer

What is freelancing? Freelancing is a type of work arrangement where individuals offer their services to multiple clients on a project basis, rather than being employed by a single company. It provides flexibility and autonomy for professionals to choose their projects, set their own rates, and work on their own terms. Freelancers are responsible for finding their own clients, …

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Compelling Content: Success Tips For SaaS Brands

Understanding the Importance of Compelling Content   Compelling content is crucial for startups to attract and retain customers. It serves as a powerful tool to communicate the value proposition of your SaaS brand and differentiate yourself from competitors. By creating content that resonates with your target audience, you can establish trust, build credibility, and ultimately drive conversions. …

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Saas brands

The Essential Tools Every Freelance Writer for Saas Brands

Introduction to Saas Content Writing For Brands   Freelance writing for Saas brands offers a unique opportunity for writers to showcase their skills and expertise in the technology industry. With the increasing demand for quality content, Saas brands rely on freelance writers to create engaging and informative articles, blog posts, and whitepapers. As a freelance writer, it …

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what is technical writing

The Ultimate Guide to Technical Writing for Freelancers

What is Technical Writing? Contrary to common misconceptions, technical writing isn’t about using complex jargon or big words. Instead, it’s the art of making intricate information digestible and accessible to various audiences. It involves creating systematic, clear, and concise documents that deliver intricate technical information in a simple manner Technical writing demystifies complex information, acting …

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Off-Page SEO

Off-Page SEO

Off-page SEO refers to the activities and techniques used outside of a website to improve its search engine rankings and increase its visibility. Unlike on-page SEO, which focuses on optimizing elements within a website, off-page SEO involves strategies that occur off the website itself. These strategies aim to enhance the website’s reputation, authority, and relevance …

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SEO writing techniques

SEO writing techniques

SEO Writing Techniques: Crafting Content for Visibility and Impact   In the digital age, mastering the art of SEO (Search Engine Optimization) writing is essential for anyone producing online content. SEO writing techniques are the key to enhancing visibility, driving organic traffic, and ensuring that your content is discoverable by search engines. This article explores …

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Client acquisition strategies

Client acquisition strategies

Mastering Client Acquisition: Effective Strategies for Sustainable Growth   Client acquisition is the lifeblood of any business, determining its growth, revenue, and long-term success. Successful client acquisition strategies not only bring in new clients but also build a loyal customer base that can drive sustained business growth. In this article, we explore key strategies for …

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