The Ultimate Guide to Keyword Research

keyword research piture of a man finding keyword

Want your business website to appear on Google rankings when people search for queries related to your business and also drive more traffic to your website, follow the steps below to conduct keyword research and move your business into the top 10 in Google rankings, drive more traffic and also increase your business revenue.

What is keyword research?

Keyword research is a method of looking for the best words that match the interest of the people when they go online to search for products or services. Find, analyze and use are main steps in keywords research.

keyword research steps

7 simple steps to keyword research

1. Create buyer personas

You need to understand who your audience are and what they are looking for online. Keyword tools give you an idea of how they are looking for it. Your business will need to create a varying number of Buyer Personas based on the different types of customers you want to reach. When creating your buyer personas, you can use the following format

  • Gender
  • Age
  • Needs/Necessity
  • Interest
  • Their Problems
  • Their Aims
  • Their Objections

2. Choose topics that are most relevant to your business

There are so many keywords on topics and niches. When searching for keywords, it can be difficult to figure out which ones to focus on to get the best results. For example, if you are a beauty and fitness ecommerce retailer, you might write down these topics

  • Active wear
  • Workout shoes
  • Gym accessories
  • Nutritional supplements

3. Find niche keywords

Look for relevant niche keywords that are appropriate for your business. examine your topics, think about your buyers using the personas you created earlier, write down the words you think they would use in search, and then use an SEO tool to determine the search volume for those keywords and make appropriate recommendations.

4. Identify long-tail keywords:

If you don’t have a long-tail SEO strategy, you’re missing out.

Aleh Barysevich, Founder of SEO Powersuite.
If you have never used Long Tail Keywords, you are missing out on an amazing opportunity to increase sales and traffic to your website. The money is in long tail keywords

5. Use the gold mines of research: if you want your website to rank on Google, you can use the search engine to find niche keywords 

6. Select your final keyword list 

7. Test your keywords


Best keyword research tools

Below are some of the best keyword research tools that can help your business beat the competition and win the SEO game.

  1. UberSuggest
  2. Google Search Console
  3. Google Trend 
  4. Google Keyword Planner   
  5. KWFinder
  6. Ahrefs Keyword Explorer
  7. SEMrush


Ranking your business at the top of Google is not a walk in the park, as search engine algorithm changes frequently and this can be challenging. But with the best keyword research tool and the right formula, you are well on your way to improving your organic traffic and sales conversion.

          “Do the difficult things“- 

Xavier Tan, Co-founder of Heroes of Digital

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