It was a cold afternoon in 2007, I had my head between my legs, thoughts of my present condition filled my heart – restlessly I devised a means to pacify myself.

I thought for a few minutes about whether it would ease my pain and give me hope, but I did it anyway – I wrote down the things I was going through!

 I had a eureka moment: I’d found a companion who didn’t judge or question my feelings. I looked forward to writing every day, and I did!

 From that experience, I started writing, but it didn’t become a thing until a few years ago when I realised I could write specifically and strategically for certain people and get them to move the needle.

 Look at what Lori said after she read my content “Hi Esther, I was thinking this morning, and you came to my mind. As I work toward getting my company up off the ground and getting my message out to the world I struggle with getting people to recognize and trust me. I have many years of experience working for other companies, but my company is new. 

I know it is typical for any new business to have a slow start while building trust and respect, so I am being patient. Though I really want to make an impact by changing the conversation around mental health so I am trying to find ways to develop the trust and respect I need to get going. 

I thought of you because of your expertise in writing. How much would it cost me to get an outline that I could provide to those who would like to tell their stories but are unsure how? Can you help me with this?”

I believe in authenticity- everyday people telling their stories, solving problems and giving hope to anyone who may need it.

 My mission is to help startups tell an authentic story, gain trust and get people loyal to their offer.